[Please refer to previous posts for the evolution of the handbill, program, dress image and sketches.]
Number one was rejected because it did not have enough texture for fashion. Luke:" It looks like a skin care line for women." Point taken. Number two was better but the button holes were too big and the orange color was too autumnal and not spring-like.
With the third and final phase I made the color part of the leaves stick out a bit more and made the button hole a cream color which softened the logo and the cream looked better against the brown.
The colors for the final logo became the basis for the entire branding project. I used this logo and variations on this for the program, handbill and banner and mini-catalog.The dress was a added image I made for this particular show since they had said they were featuring mostly dresses. The logo text that I did felt a bit thrown together. If I had more time I would have worked longer to develop a type that feels more creative.
This project was at once maddening and a learning process. It was nice to take on a challenge of a really quick turnover. And I was amazed by my groups ability to pull together a fairly cohesive branding considering we had extremely varied design ideas in the beginning. I think this was the information we were given on the parameters of the branding as a whole was quite thin. Because the project had the potential to go in a million different directions this added to the design stress for me, personally. I do feel each piece could use more fine tuning which did not seem quite possible with the short time frame and and not enough crit during class time. I only mention this because this project is for a real event and is going to be judged by a panel to determine the winner. I guess I'm not used to presenting a product that isn't quite fleshed out. Luke did point out that the panel knows we only had a small time frame within to work and this was not to be a finely tuned polished presentation. That communicated I feel even better about our groups presentation.
With the third and final phase I made the color part of the leaves stick out a bit more and made the button hole a cream color which softened the logo and the cream looked better against the brown.
The colors for the final logo became the basis for the entire branding project. I used this logo and variations on this for the program, handbill and banner and mini-catalog.The dress was a added image I made for this particular show since they had said they were featuring mostly dresses. The logo text that I did felt a bit thrown together. If I had more time I would have worked longer to develop a type that feels more creative.
This project was at once maddening and a learning process. It was nice to take on a challenge of a really quick turnover. And I was amazed by my groups ability to pull together a fairly cohesive branding considering we had extremely varied design ideas in the beginning. I think this was the information we were given on the parameters of the branding as a whole was quite thin. Because the project had the potential to go in a million different directions this added to the design stress for me, personally. I do feel each piece could use more fine tuning which did not seem quite possible with the short time frame and and not enough crit during class time. I only mention this because this project is for a real event and is going to be judged by a panel to determine the winner. I guess I'm not used to presenting a product that isn't quite fleshed out. Luke did point out that the panel knows we only had a small time frame within to work and this was not to be a finely tuned polished presentation. That communicated I feel even better about our groups presentation.
Here are some links where I found inspiration for the project:
No comments:
Post a Comment